Marketing and Public Relations Coordinator

PROFESSIONAL | SEPTEMBER 2022 - OCTOBER 2024

Scope

Campaign Strategy, Paid Social, Influencer, Franchise Management, PR, Social Media

Tools

Meta Ads Manager, Meta Business Suite, Wix, Canva

THE BRIEF

Chaffic is a fast-growing beverage brand with stores across Australia and Singapore. Starting as a Marketing and PR Intern, I grew into the Marketing and PR Coordinator role — leading campaigns across product launches, grand openings, and brand expansion, while managing alignment across 7 franchisees and two markets.

WHAT I DID

Led end-to-end marketing strategies for product launches and brand campaigns across Australia and Singapore, managing timelines, creative direction, and cross-team execution. Executed Chaffic's Singapore expansion grand opening event, oversaw campaign alignment across 7 franchisees, and sourced influencers and KOLs across both markets. Managed paid socials through Meta and performance reporting, and guided the Singapore-based marketing team on local campaign execution.