Chaffic | Lidwina's Portfolio

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One of the many initiatives that I proposed to Chaffic was the creation of this Chaffic Booklet. To be released during Chaffic's first overseas grand opening in Singapore, this booklet aims to educate and spread awareness of Chaffic's product offerings and brand story.

In addition to the booklet, my team and I also approached and invited a number of Key Opinion Leaders (KOLs) and micro-influencers to the grand opening event. For this event, we provided them with a PR Package that contains our signature merchandise, limited-edition gifts and the following Greetings Card. Similar to the booklet, these cards also serve as an educational tool to spread awareness of the Chaffic brand, which were just established in Singapore then.

Next, I was also in charge of making some TikTok videos, as well as short Instagram reels for the purpose of generating curiosity and excitement from the customers for an upcoming series to launch.

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