Marketing and Events Coordinator

PROFESSIONAL | OCTOBER 2024 - PRESENT

Scope

Paid Ads (Meta & Google), CRM, Social Media, Content Strategy, Email Marketing, Events

Tools

Meta Ads Manager, HubSpot, Canva, Google Ads, MailChimp, RMS, CapCut

THE BRIEF

Campus Perth is a student accommodation in the heart of Perth CBD, home to students from all over the world. As the Marketing and Events Coordinator, my role is to drive bookings, revenue, and occupancy through integrated marketing, all while maintaining positive engagement and student experience for in-house residents.

WHAT I DID

End-to-end social media strategy across Instagram, TikTok, and Facebook. Manage Meta Ads in-house and support Google Ads with an external agency, including landing page creation on HubSpot to support paid traffic conversion. Deliver 25+ community events monthly, manage CRM communications via HubSpot and Mailchimp, and source partnerships to strengthen student community in Perth.