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Marketing and Events Coordinator

PROFESSIONAL | OCTOBER 2024 - PRESENT
Scope

Paid Ads (Meta), CRM, Social Media, Content Strategy, Influencer Management

Tools

Meta Ads Manager, Canva, Revinate, GoKai, CapCut, RMS, TripTease

 THE BRIEF 

Hostel G is a social-first hostel in Perth CBD, catering to backpackers, solo travellers, and groups. As part of the GCPH Australia portfolio alongside Campus Perth, my role is to drive bookings and brand awareness through integrated marketing, balancing paid performance with authentic, community-driven content.

 WHAT I DID 

End-to-end social media strategy across Instagram, TikTok, and Facebook. Manage Meta Ads in-house, CRM communications via Revinate, and travel influencer partnerships to support property promotions and brand awareness.

 RESULTS 

62.27x

Peak ROAS on Facebook Ads (driven by long-stay bookings)

+854%

Instagram Views

Growth in a Single Year

12+

Travel Influencers and KOLs Managed Annually

 WORK SAMPLES 

Short Form Videos for Meta Ads

Social Media Carousel (Launch of a New Campaign "The G Living")

Other Social Media Posts (Static and GIFs)

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